Fostering Creativity and Innovation
In today's world, business as usual can
put you out of business. As global competition sweeps
the world's markets, corporate margins are being severely
impacted. The risks of entering new markets are higher
than in the past, and sufficient additional margins
to compensate for these risks are not usually present.
This leaves organizations the options of either tinkering
around the edges of existing product lines through cost
reduction, reengineering and outsourcing, or investing
in new (and more risky) products and services. To make
the latter choice, however, an organization has to be
able to trust in the creativity and innovation of its
Such a reliance on creativity is impeded
by a lack of confidence in the future. Flattened organizations,
increased workloads, and tighter performance measurement
systems all tend to squeeze out creativity, as they
represent imposition of a uniform corporate culture
throughout the company. Downsizing also casts a long
shadow, and risk taking is often weighed against corporate
and personal security. There is no time to reflect;
time is a scarce resource. Too often, there is no chance
to be creative or pursue more than one idea.
The situation is often compounded by
a lack of leadership. For many managers in many organizations,
the most difficult part of doing business is the human
side. They know how to put together the financial projections.
They know how to build the product. They can even manage
the technology, more or less. But the difficult problems,
the really intractable threats to the organization,
almost invariably come down to the human nature of business
endeavors and management’s ability to deal with
the challenges involved.
It helps that current pressures in the
marketplace have caused managers to reassess their skepticism
about the value of creativity. In fact, the focus of
21st century business will be the transformation of
the workplace into a culture that brings out the innovative
and collaborative thinking of everyone at every level.
To thrive in this environment, organizations will need
to tap the energy, commitment and imagination of every
employee. They will have to create a climate where creativity
is seen not as an unmanageable luxury but a manageable
This seminar will provide informative
answers to the following questions:
- How should you differentiate
between the terms "creativity" and "innovation"?
- What role do creativity and
innovation play in driving and/or facilitating organizational
change within major companies?
- What are the attributes of
a consistently innovative organization?
- How should you develop and
maintain a corporate culture that fosters creativity
- How can you heighten the feeling
of employee ownership for the innovation process?
- What role can training and
other learning interventions play in promoting creativity
- How should you measure the
creativity and innovation of your workforce?
- How should creativity and innovation
be rewarded and recognized?
- What are the critical success
factors in creating an innovative mindset within the